Press room

Madrid, 17th February 2012.- Fagor Group and Robam, a company specialising in the Chinese cooking appliance world, have set up a company to jointly market De Dietrich brand domestic appliances in China.

Robam is a family firm located in Hangzhou (close to Shanghai), specialising in built-in cooking appliances, with sales of close to €120m concentrated in the middle-market segments. With a network of 58 sales offices, 1,500 exclusive sales outlets, 5,000 sales outlets and 2,000 after sales service centres, Robam is aiming to achieve 50% of the built-in market in the top-end segment, thanks to the agreement signed with the Fagor Group.

A new company has therefore been set up to market the De Dietrich brand, in which the Fagor Group has the decision-making capacity with a higher number of board members, whilst Robam brings its experience in the market through its extensive sales network and customer service centres.

This agreement is part of the Fagor Group strategy to be present in the markets with highest growth over the next few years. The initiative is also part of the Group’s plans for expansion in China, where there is significant growth in the market for luxury domestic appliances from Europe, in which the values of excellence, elegance and being at the forefront inherent to the De Dietrich brand will be very well received.


FAGOR ELECTRODOMÉSTICOS, S. COOP.

The Fagor Electrodomésticos Group is the fifth largest European domestic appliance manufacturer with a market share in Spain of 18.1% and a turnover of €1.4bn in 2010. It has a commercial presence in 130 countries worldwide in which it operates under 12 different brand names, with innovation, internationalisation and sustainability as the three focal points of the company’s strategic plan. It belongs to the Mondragón Corporation, the seventh largest business group in Spain and the biggest co-operative group in the world.